Game Conscious Dialogue

What is Game Conscious Dialogue (TM), and what does it mean for the way we design and play video games?

Funded by Innovate UK / MyWorld · 2024–2025 · AI, Games.

A participants plays "Blood Will Out" under the watchful eye of Dr Richard Cole.

Meaning Machine's "Game Conscious"™ technology creates NPC dialogue for any situation in real-time. It combines game data with advanced AI so NPCs can adapt their script to anything the player does - even the totally unexpected. This collaboration put two Game Conscious games — Dead Meat and Blood Will Out — to the test, examining how gamers of all types experience, strategise, and respond to a game world where nothing is ever exactly the same twice.

Partners: Bristol Digital Games Lab, Meaning Machine.
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Press

New research shows over 90% of gamers find playing with AI-powered NPCs to be "enjoyable and rewarding" — gamesindustry.biz (2026).

Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCs — PC Gamer (2026).

Recap: Dead Meat Player Study — Bristol Digital Game Lab (2025).

Game Conscious™ Characters — MyWorld (2024).

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